Building an effective online presence is critical for growing your business as it gives your company access to thousands or millions of local, national or international customers who are searching, interacting, sharing and shopping online. This free online Diploma course will help all business owners increase their knowledge and understanding of what online marketing involves and how to go about implementing a successful online marketing strategy. The Diploma will show you how to build an online marketing plan, promote your business online, and improve your Website landing page for greater customer conversion rates. This Diploma shows you in detail how to use Google tools such as Google Analytics, Google AdWords, Google AdSense and Google Webmaster to implement your online marketing strategy. You will learn how to set up a Google Analytics account, how to set up a Google AdWords account, how to write ads that attract customers, how to choose the right keywords, and budget for your online advertising. You will learn how to set up a Google AdSense account and how to set up a Google Webmaster account. This free Diploma course will be of great interest to all business owners who lack the knowledge and expertise to implement an online marketing strategy but who recognise the importance of having an effective online marketing plan for the continued success of their business.